BLK Sport is pleased to announce a long-term partnership with the Tel Aviv Heat, Israel’s first professional rugby team and one of the eight founding clubs of the new Rugby Europe Super Cup.
TEL AVIV, Israel, 29 July, 2021
The Rugby Europe Super Cup creates a high-performance pathway for the development of pan-European Rugby talent and represents a critical turning point for the development of professional rugby in Tier 2 rugby nations.
As a member of the Super Cup’s Eastern Conference, the first-ever annual European club competition for the continent, the Tel Aviv Heat will compete against clubs from Georgia and Russia while the Western Conference consists of clubs from Spain, Portugal, Netherlands, and Belgium.
Speaking on the partnership, BLK UK’s Charles Littlefair said: “We are delighted to welcome the Tel Aviv Heat to the BLK team stable and are very excited about the new Rugby Europe Super Cup.”
“As the first professional rugby team in Israel, the Tel Aviv Heat are committed to giving our players and our fans the very best on-field and off-field experiences. We give a warm welcome to BLK Sport as our new official kit supplier and can’t wait to run out onto the pitch in our new BLK kit”, says Pete Sickle, CEO of the Tel Aviv Heat.