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OUR STORY

THE HEAT STORY

We launched the Tel Aviv Heat, Israel’s first professional rugby team, just over a year ago, with the mission of applying Startup Nation innovation and values to build a sustainable, world-class rugby club—on and off the pitch—that elevates and links Israel rugby to a worldwide community of sports professionals and fans promoting respect &
inclusion.

We launched the Tel Aviv Heat, Israel’s first professional rugby team, just over a year ago, with the mission of applying Startup Nation innovation and values to build a sustainable, world-class rugby club—on and off the pitch —that elevates and links Israel rugby to a worldwide community of sports professionals and fans promoting respect &inclusion.

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Rugby Ball

A year later, our rugby startup has become a reality. The creativity, work ethic, and entrepreneurial spirit, along with our dedication to the core rugby values of solidarity, discipline, and respect have drawn elite professional players to join Israel’s best in the inaugural season of the Rugby Europe Super Cup.

The Tel Aviv Heat culture is centered on providing the highest value opportunities and experiences for our players, supporters, and partners by balancing the demanding high performance rugby of the professional game with camaraderie, adventure, and belonging to a community with rugby traditions.

Tel Aviv Heat

On the pitch, the Tel Aviv Heat defeated the Russian national champions in Moscow, faced the Lusitanos of Portugal in Semi Final of the Rugby Europe Super Cup, and toured South Africa due to the generous invitation and support of the Blue Bulls. Off the pitch, the Tel Aviv Heat evolved into a global rugby brand through authentic and organic engagement with global supporters. The Tel Aviv Heat draws interest in partnerships from professional clubs and unions in Europe, the U.S., and the Middle East and from market leading commercial partners, including Royal Caribbean Cruises, our new Season 2 sponsor.

Immensely grateful for the dedication of our players and staff, our support from our fans and partners around the world, we hope you will join us along on our journey to
greatness.

Tel Aviv Heat

HEAT

LEADERSHIP

Michael Cyril Aron

MIKE ARON

FOUNDING OWNER

Mike has 25 years of global experience in M&A and entrepreneurship in the life science, real estate, financial & resources industries.

Barry Seidel

BARRY SEIDEL

FOUNDING OWNER

Barry is a management consultant and investor with extensive experience operating startup and high growth companies

Adi Raz

ADI RAZ

CHAIRMAN

Adi founded the Holyland Sevens and Budapest Sevens rugby tournaments and a bespoke clothing brand.

Adi is currently the President of a leading glassware marketing and sales company with global market share

Pete Sickle

PETE SICKLE

CHEIF EXECUTIVE OFFICER

Pete combines extensive experience leading business development and content strategy for Israeli startups while coaching high performance rugby teams.

Kevin Musikanth

KEVIN MUSIKANTH

DIRECTOR of RUGBY & HEAD COACH

Kevin has over 20 years of Head Coaching experience leading various rugby organizations from schools, clubs, to universities and currently serves as the High Performance Director of Rugby and Head Coach of the Israeli men’s national team, both 15’s and 7’s